EchoCurrent Affiliate Product Optimizer
With the introduction of the Affiliate Product Optimizer (APO), publishers gain the ability to understand their visitors' interests in real-time and display optimal, personalized product offers from affiliate networks. By truly listening to website visitors' words and actions, publishers can increase their revenues by showing their customers the most relevant products at just the right time.
The Affiliate Product Optimizer goes much further than standard search or page ads by building a unique profile of each web site visitor as they interact with the web site, a "Customer Echo". The Echo is continually refined over the life of the user session. Rather than using static page content to match offers, the Customer Echo is used to select the most appropriate offers from the affiliate network, specific to each visitor. This provides each visitor with a unique and optimized experience based on their personal browsing interests and exhibited site behaviors.
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