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Private Label Feed v1.0.0

By Dan Wolfgang
Posted March 27, 2013, in Web Services.


For nearly as long as blogs have been providing RSS and Atom feeds, sites like Feedburner have been around to proxy those feeds and provide statistics on how many users are is subscribed to the feed.

For many users, pointing Feedburner at your feed and then linking to Feedburner's copy of the feed is enough.

If, however you as the site owner want more control over the URL you use for your feed, without sacrificing the features of Feedburner or other feed proxies, then Private Label Feed is for you.

Private Label Feed publishes a private copy of the 'Feed - Recent Entries' (Atom feed) file whenever that file is published. This private feed file (atom-private.xml) is the file you point your feed proxy service at. Then, you will create an .htaccess rule (described below) to redirect requests for atom.xml to your service of choice.



The latest version of the plugin can be downloaded from its Github repo.

Installation follows the standard plugin installation procedures.


  • Install the plugin.
  • In the blog you want to set up the feed for, go to the Tools menu and choose Plugins, then open the Settings for Private Label Feed.

Private Label Feeds plugin settings

  • Enter the url for your Feedburner feed and hit Save
  • Configure your .htaccess file to redirect atom.xml to your feedburner url:

    RewriteRule ^atom.xml$ [R]

  • Or, if you're using an MT template to publish your .htaccess file:

    RewriteRule ^atom.xml$ <mt:FeedburnerFeedURL> [R]

Now, if Feedburner (or your feed proxy of choice) ever goes away, you can simply disable the plugin and remove the Apache rewrite, and your site goes back to serving it's own atom.xml file, without any disruption to your users.


Movable Type versions: 4.3


Perl Artistic


Dan Wolfgang

Dan is an engineering creative and uses his vast knowledge of the web to solve unique client problems with specialized solutions. Complex or straightforward, his focus is to find the most efficient, functional, elegant, and stable solutions for each project. 10 years in web engineering and 14 more in the print publishing industry give him a special insight to the needs, restrictions, and workflows of content publishers, both traditional and new media. Dan is an active Movable Type community member who has written and contributed to countless plugins including some of the most popular: More Custom Fields, Poll Position, and Asset Image Quality.

Twitter: @danwolfgang